Protein shouldn't need a new habit

For seven years in Boston, I looked at health through a microscope. Working as a cancer biologist at biotechs like Kronos Bio and Roivant Sciences, I spent my days analyzing molecular pathways. But the deeper I got into understanding cancer, the clearer one thing became: cancer is a metabolic disease, and there is more power in preventing it than in finding a cure for it.

That's why I moved back home to India, into the space of how you prevent illness, how do you prevent metabolic disease, which can be done through lifestyle.

SimpliStaples is the first brand I'm building around this. We upgrade the everyday staples that families already cook - like our high-protein Black Rice Dosa Mix, making daily protein accessible and effortless.

Every formulation we create is rooted in metabolic health research, achieving true shelf-stability using only clean, familiar ingredients and zero synthetic preservatives.